Identidade corporativa -  Imaxe de pinceis usados

Corporate identity

We are an alive, young, innovative and enterprising body. R&D and new technologies are the basis of our future projection. Also, we are a decentralized, diverse and participative institution. In our three campuses there is a space for the main part of the knowledge fields. We are a body highly connected to the socio-economic fabric of our area of influence. This means an active commitment to the scientific and business thriving of the Galician community. One of our main missions is to set the structural fabric so that the transference of knowledge becomes a fruitful reality. 

The corporate identity gathers the symbols which represent the University in order to achieve an intern unity as well as a coherent, strong and representative external projection of our values—a brand with presence in the environments in which is contextualized.

 

  • Express our values.
  • Facilitate the adaptation to the European Higher Education Area.
  • Extend the perception of the University of Vigo as a driver of change of its socioeconomic context.
  • Become more appealing for our target public—future students.
  • External projection of the institution—place the institution in the higher education context and connect it with the scientific community and with the social and economic agents.
  • Become one of the distinguishing agents compared to the competence.
  • Achieve the intern unity of the university community thanks to an identity symbol which represents our diversity.

The current corporate identity of the University was established in October 2008 pursuing an updated transformation in compliance with the new scenario. The European higher education market demands to apply the logic of the territory of brands and understand the image of the University of Vigo as a tangible value of the institution and as a proper vehicle of its values.

From this starting point, the process of settlement of this brand was divided in three parts. Firstly, an international competition in which more than 600 designs came from all around the world. Secondly, it was selected a proposal among 5 studies based on the two winning proposals. Finally, the development of the corporate identity and the applications as well as the production of the Guide of corporate identity.

El Área de Imagen pone a disposición de la comunidad universitaria plantillas con formato institucional para sus presentaciones que se pueden previsualizar en PDF a continuación:

Las plantillas y las tipografías necesarias para su edición pueden solicitarse al Área de Imagen por correo electrónico imaxe@uvigo.es o por teléfono en el +34 986 813 411.

 

The Image Area aims at advising the university community for the proper use of graphic symbols that represent the institution. Thus would enable to strengthen and clarify the intern communication and project an excellent coherent external image. This advice is based on three points:

  • Management of the symbols and elements of the corporate identity and advice for the university community, the advertising agencies and press. This fact will enable to produce graphic materials respecting that aesthetic and the objectives of the institution reinforcing its image.
  • Design and layout of the graphic materials for the institutional publicity campaigns.
  • Advice regarding the aesthetic lines to be followed when producing graphic and advertising materials for the university community.

The Image Area advices the members of the institution for the proper interpretation of the guide.
 

 

More information:

Image Area
Local A11, Centro Comercial da Cidade Universitaria
As Lagoas, Marcosende
36310 Vigo
imaxe@uvigo.es
+34 986 813 411